Best Buy‘s sales are increasingly threatened by Amazon, which is poised to overtake it in the consumer electronics segment. In response, Best Buy is testing a new in-home consultation service in three regions in the U.S. — Atlanta, San Antonio and Austin. Under this new free service, the company’s advisor will visit the consumer’s home to explain the benefits of potential upgrades to the various electronic devices they own. The advisor will then provide a customized purchase plan that will include both product availability relative to local Best Buy stores and a price breakdown for the various devices. This personalized service could help in increasing the company’s sales as the convenience of an in-house consultation with detailed information on several products can enhance a consumer’s experience. We believe that, as Best Buy tries to combat competition, especially from Amazon, these innovative techniques can enable the company to retain its consumer base.