And what are the changes announced by McDonald’s? Triple Breakfast Stacks, which will be offered at U.S. restaurants beginning on November 1.
A Triple Breakfast Stack is a supersized breakfast sandwich with triple meat — two sausage patties with bacon, two slices of cheese (American, of course), and an egg. There will be three different options when it comes to the bread part of the sandwich: biscuit, McGriddle, or McMuffin.
It’s no secret that McDonald’s business has been trending downward over the past several years. While revenue was $25.4 billion in 2015 — a drop of 7.32% from the previous year — this figure slid to $24.6 billion in 2016 and then dropped to $22.8 billion in 2017. While this is not quite a going-out-of-business plan, company executives have reason to worry, and to shake things up.
The secret’s out. We were inspired by your love for menu hacks and our “Secret Menu,” so we created a NEW breakfast item: Triple Breakfast Stacks. Big mornings are going to be stacked in your favor starting 11/1 pic.twitter.com/6Gj9fwgysf
— McDonald’s (@McDonalds) October 24, 2018
Things have gotten tougher out there for McDonald’s when it comes to breakfast, with competitors such as Starbucks, Taco Bell, Chick-fil-A, Dunkin’ Donuts, and others all offering breakfast food options. According to Steve Easterbrook, “It’s very competitive out there at breakfast. We’re still losing a little share…it continues to be a battleground. We want to do better at breakfast.”
Based on the company’s ongoing downward revenue trend, I suspect that McDonald’s needs to do better at lunch and dinner too.
Published on: Oct 24, 2018