Twitter confirms it’s experimenting with native polls in tweets

Twitter is looking at possibly letting users add quick polls to their tweets. A company spokesperson confirmed the move in a statement to VentureBeat saying, “We’re experimenting with a new way to poll users on Twitter.”

Right now, it looks like polls are only visible on Twitter’s mobile apps and website, but not on desktop applications like TweetDeck. There’s no indication of whether this capability will be rolled out to the rest of the 316 million monthly active users, as it’s an experiment that could wind up being shelved.

This isn’t the first time that Twitter has rolled out polls on its communications service. Previously, companies were able to poll their followers through custom card polls. In 2014, Twitter revealed that it was testing out a feature that would enable native ads for publishers. Today’s sightings may hint that these could be rolled out to a wider audience.

From what we’ve seen, all polls have a 24-hour time limit on them.

While Twitter declined to provide more information, a quick query on the site showed that at least Twitter employees and also some verified profiles, including those in the media and in sports, have access to embed these polls.

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KVM creators unveil speedy Cassandra competitor

Two of the developers behind the KVM and OSv projects have now released and open-sourced a direct replacement for the Apache Cassandra NoSQL database that they say is an order of magnitude faster.

ScyllaDB is meant as a substitute for Cassandra in the same way that MariaDB can be swapped in for MySQL without blinking. ScyllaDB is written in C++ as opposed to Cassandra’s Java, and its creators, Avi Kivity and Dor Laor, claim its sharded architecture provides the kinds of parallelism and speed-up on a single computer that was previously only available in a cluster.

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Adobe gets creative with new data visualization product

VB INSIGHT:

Adobe is a strong and active player in the marketing tech landscape. We’ve studied their solutions in market across marketing clouds, mobile analytics and acquisition tools, and marketing automation tools at VB Insight. Frankly, with so many digital marketing solutions across so many areas — audience targeting, campaign management, social media, etc. — the company has to have a sturdy analytics platform integrating those disparate, but related marketing functions. Today, the company is introducing Analysis Workspace in Adobe Analytics, a reporting and data visualization tool to better help companies communicate what’s happening across all of these channels.

Data analytics is really tricky for most companies. But it’s a critical means to an end. You can’t have great marketing — social marketing, online advertising, even customer service — without great analytics. And since marketing is increasingly becoming wildly data dependent while taking on more responsibility for the overall customer experience, the use of data analytics across any organization simply needs to proliferate.

Except there’s one big, hairy problem there.

From VentureBeat

VB just released The State of Marketing Analytics: Insights in the age of the customer. $ 499 on VB Insight, or free with your martech subscription.

Most companies don’t have the skills in house to make sense of all the data. McKinsey is projecting that by 2018, demand for data scientists may be as much as 60 percent greater than the supply. Suffice it to say, companies are struggling to fill this gap with adequate data talent.

In our own recent report on marketing analytics, we asked over one thousand marketers two questions on this topic:

  • How effective is your marketing organization at generating insight?
  • How effective is your greater organization — outside of marketing — at translating that insight into action?

Unfortunately, for most marketers, this confidence level falls somewhere between “somewhat” and “not very” effective.

Adobe is hoping its new visualization product, now available to all customers using Adobe Analytics suite, will mind that gap and help companies create better dashboards with broad business appeal — stitching together disparate data sources into a single view that makes sense for multiple lines of business — to more than just data analysts.

In a demo of the Analysis Workspace product yesterday, I saw a dashboard that’s flexible, can be built by non-data analysts, and could meet endless marketing insight functions for a business.

Above: Sample Adobe Analysis Workspace

Analysis Workspace — Highlights:

  • Simple, Photoshop-inspired Workflows: Analysis Workspace lets users simply drag and drop dimensions, metrics and segments to create any type of report.
  • Intuitive Data Visualizations: After dragging relevant components into an Analysis Workspace table, visualizations are applied to the table data set in real time. These visualizations can be easily manipulated, allowing users to resize, rename and swap between different charts and graphs with interactive elements — while introducing new sharing functions to better communicate insights.

Marketing dashboards are a dime a dozen. With over 800 tools in market supporting marketing data analytics, and plans for companies of all sizes to massively increase spend on analytics, one can’t overstate the importance of making sense of all this data. Adobe is hoping its latest product will help the non-data scientist come up to speed with marketing data.

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Former Vodafone boss backs India’s music-streaming service Saavn as it hits 18M users

Mumbai-based music-streaming service Saavn announced Thursday that former Vodafone chief executive Arun Sarin has joined as an investor and strategic advisor.

The news comes less than three months after the company announced $ 100 million in fresh funding. At the time, it said it was adding one million new users per month, with 14 million in total.

As of today, that number has grown to 18 million monthly active users, which it says represents a tenfold increase in daily active users in India since last year.

Beyond that, it’s claiming more than 20 million songs (over 250 million streams per month) and a global team of 145 people across five offices.

“Music streaming is a core app on today’s smartphones, and Saavn is superbly positioned to grow rapidly in the fast expanding smartphone market in India,” Sarin said in a statement.

“As an innovative and nimble music-streaming company, at the heart of one of the world’s most valuable markets, Saavn hits all the right notes,” he added.

Meanwhile, the company’s cofounder and chief executive, Rishi Malhotra, said that over 90 percent of the service’s usage is driven by smartphones, and that it plans to “work more deeply with carriers in India and additional territories” in the coming months.

Sarin’s investment amount was not disclosed.

The company’s most recent series C round in July was led by New York-based hedge fund Tiger Global Management, and at the time it said that it expects to hit 20 million users by the end of the year.

But while the service may be the market leader on its home turf in India, it certainly has its work cut out if it hopes to expand globally — an area in which Sarin’s expertise will no doubt help. That said, the company did not make any mention of expansion plans today.

In general, the music-streaming space has been busy.

Earlier this week, we reported that Deezer is planning an IPO later this year as the battle with rivals Spotify and Apple Music heats up. And Google Play Music continues to expand with its official entry into Japan a few weeks ago.

Microsoft’s Groove Music just announced support on Sonos speakers, and Spotify hasn’t managed to keep out of headlines either: On Wednesday it launched its new “Mix Mates” playlist generator to help friends find music they share in common. (We also heard rumors that Spotify will be supported on Google’s upcoming second-generation Chromecast.)

The announcements from Saavn today are encouraging, but it’s only just the beginning of the global music-streaming wars — and versus many of the other big players, its user numbers are still relatively low.

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Be Your Own NSA: How To Keep Some Dirtbag From Renting Out Your Crib While You’re Away on Vacay

While “John and Ed” were at Burning Man earlier this month, their paid house sitter (from TrustedHousesitters.com no less) listed their San Francisco pad on Airbnb. , this naturally prompts the question: what can I, as a person who leaves my home from time to time, do to prevent something similar, or worse, from happening to me? Here’s the answer.


Cloud Computing

IDG Contributor Network: 5 myths about data encryption

It’s a heartache, nothing but a heartache. Hits you when it’s too late, hits you when you’re down. It’s a fools’ game, nothing but a fool’s game. Standing in the cold rain, feeling like a clown.

When singer Bonnie Tyler recorded in her distinctive raspy voice “It’s A Heartache” in 1978, you’d think she was an oracle of sorts, predicting the rocky road that encryption would have to travel.

Just a year earlier in 1977 the Encryption Standard (DES) became the federal standard for block symmetric encryption (FIPS 46). But, oh, what a disappointment encryption DES would become. In less than 20 years since its inception, DES would be declared DOA (dead on arrival), impenetrable NOT.

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