The cloud is commoditising storage for enterprises – report

Little known unbranded manufacturers are making inroads into the storage market as the cloud commoditises the industry storage, according to a new report by market researcher IDC. Meanwhile, the market for traditional external storage systems is shrinking, it warns.

The data centres of big cloud companies like Google and Facebook are much more likely to buy from smaller, lesser known storage vendors now, as they are no longer compelled to commit themselves to specialised storage platforms, said IDC in its latest Enterprise Storage report.

Revenue for original design manufacturers (ODMs) that sell directly to hyperscale data-center operators grew 25.8 per cent in the second quarter of 2015, in a period when overall industry revenue rose just 2.1 per cent. However, data centre purchases accounted for US$ 1 billion in the second quarter, while the overall industry revenue is still larger, for now, at $ 8.8 billion. However, the growth trends indicate that a shift in buying power will take place, according to IDC analyst Eric Sheppard. Increasingly, the platform of choice for storage is a standard x86 server dedicated to storing data, said Sheppard.

ODMs such as Quanta Computer and Wistron are becoming increasingly influential, said Sheppard. Like many low-profile vendors, based in Taiwan, they are providing hardware to be sold under the badges of better known brand names, as sales of server-based storage rose 10 per cent in the second quarter to reach $ 2.1 billion.

Traditional external systems like SANs (storage area networks) are still the bulk of the enterprise storage business, which was worth $ 5.7 billion in revenue for the quarter. But sales in this segment are declining, down 3.9 per cent in that period.

With the cloud transferring the burden of processing to data centres, the biggest purchasers of storage are now Internet giants and cloud service providers. Typically their hyper-scale data centres are software controlled and no longer need the more expensive proprietary systems that individual companies were persuaded to buy, according to the report. Generic, unbranded hardware is sufficient, provided that it is software defined, the report said.

“The software, not the hardware, defines the storage architecture,” said Sheppard. The cloud has made it possible to define the management of storage in more detail, so that the resources can be matched more evenly to each virtual machine. This has cut the long term operating costs. These changes will intensify in the next five years, the analyst predicted.

EMC remained the biggest vendor by revenue with just over 19 per cent of the market, followed by Hewlett-Packard with just over 16 per cent.


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Sony Ignores Apple And Sets An Ambitious Price For Xperia Z5 Premium

Sony has had a good week with the reveal of the Sony Xperia Z5 family of smartphones at Berlin’s IFA trade show, and with news of the pricing on the handsets, it could be a very nice end of the year for the Japanese company. It certainly looks more promising than the first half of 2015 now the pricing has been announced.

Cloud Computing

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Across Systems and nlg to Present About Business Intelligence in…

Across Systems, a leading software platform for all corporate language resources and translation processes, announced today that the company will be attending LocWorld 29 in Silicon Valley to jointly…

(PRWeb September 05, 2015)

Read the full story at http://www.prweb.com/releases/2015/09/prweb12942469.htm


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A dozen takeaways from VMworld 2015

After spending three full days at VMworld 2015 in San Francisco, I’ve learned some things. Here are a dozen takeaways from the conference:

Company data centers aren’t going away

Despite Amazon Web Services and other public cloud vendors saying that any and all workloads can be moved to the public cloud, the reality is that will not happen any time soon. VMware is an infrastructure management company that’s focused on helping customers optimize their internal environments. VMworld is a conference attended by 23,000 customers and partners who aren’t looking to go wholesale into the public cloud just yet.

VMware’s Unified Hybrid Cloud is mostly a private cloud

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Ashton Kutcher invests in esports startup Unikrn as it launches global platform

First, billionaire investor and Shark Tank television celebrity Mark Cuban invested in Unikrn. Now Ashton Kutcher and Guy Oseary are investing in the esports gaming startup through their Sound Ventures investment firm. Unikrn is also launching its global platform today.

Following on a $ 7 million investment that included Cuban, the deal is another sign that esports is maturing, and that entrepreneurs are figuring out ways to make money from the tens of millions of people who regularly watch esports matches for fun. Seattle-based Unikrn has created a web site where you can bet on matches with your favorite esports athletes in games such as League of Legends, Counter-Strike Global Offensive, Dota 2, and others.

The company was founded in November by Rahul Sood, a former Microsoft executive and founder of gaming PC maker Voodoo PC, and Karl Flores, another gaming entrepreneur.

The previous investment round was led by Jonathan Teo and Justin Caldbeck of Binary Capital, who are known for early investing in companies such as Twitter, Snapchat, Instagram, Whisper, and Taskrabbit. Besides Cuban, other investors include Advancit Capital, Freelands Group, 500 Startups, Indicator Ventures, and Tabcorp.

From VentureBeat

Get faster turnaround on creative, more testing, smarter improvements and better results. Learn how to apply agile marketing to your team at VB’s Agile Marketing Roadshow in SF.

To date, Unikrn has raised $ 10 million in its short life. But the company is moving fast to take advantage of the growth of esports. According to ESPN, 27 million people tuned in to watch the 2014 finals of the League of Legends World Championship. That is more than watched the final game of the World Series (23.5 million) or the NBA Finals (18 million). The global audience on Twitch is more than 100 million monthly active users.

The company launched its Unikrn Arena Global around the world. It’s a virtual arena where users can earn “Unikoins” by participating in various activities and then use the virtual currency to increase their chances of winning prizes. Unikrn is also launching its Unikrn Vault companion app, which will be available soon on Android and iOS.

Unikrn currently works on either mobile or desktop, and it operates only in jurisdictions where betting on esports is legal.

Sood was recently general manager of Microsoft Ventures, but he quit that job to start Unikrn with Flores, the former CEO of online gaming advertising firm Pinion.

“I’ve had the pleasure of investing and being involved in a number of outstanding startups, and Unikrn stood out because they are completely changing how people engage with eSports,” said Kutcher, in a statement.  “esports are mainstreaming, and Unikrn Arena provides fans with an additional level of excitement not found elsewhere.”

Kutcher and Oseary are active tech investors, and they have taken stakes in Airbnb, Foursquare, Skype, SoundCloud, Square, Zenefits, and Uber.

“I’m thrilled to be launching Unikrn Arena to the world, and releasing the Unikrn Vault App to allow our users to generate Unikoins is something we’re all really excited about,” said Rahul Sood, CEO Unikrn, in a statement. “At the same time, bringing Ashton Kutcher and Guy Oseary on was a big deal for me. They are well known for picking winning consumer technology companies and are incredibly connected.  We’re looking forward to working with their team to help make Unikrn Arena a big success.”

Unikrn is now offering daily “quests” that provide the chance to earn Unikoins, which can be used to win prizes from companies such as: Alienware, Caseking, Funko, Gunnar, HP, HyperX, and Logitech. Types of quests include “Betting Quests,” which reward users for placing bets on Unikrn; “Social Quests,” which reward users for engaging with their friends and/or social networks; and “Trivia Questions,” where users can answer questions about the games being played on Unikrn.

Above: Ashton Kutcher

Image Credit: s_bukley/Shutterstock

 

 

 

 

 

 

VB’s research team is studying web-personalization… Chime in here, and we’ll share the results.



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